PHILTOA QB 2012

PHILTOA Quiz Bee Q&A

1. Direct marketing
- mobile text, email
2. Tontonan Falls
Wterfalls in Loboc River
3. Pedro Calungsod
- Filipino second saint
4. Virgin of Assumption
- Dauis Church patron saint Bohol
5. Miag-ao Church
- Iloilo UNESCO Church

1. USD 165
- (150*3)/3+ 10%/15
2. Manila Airport Terminal Fee
- newly added to ticket in Manila
3. Clark International Airport/ Diosdado International Airport
- 3rd Best Airport Freezone
4. 20php
- Caticlan Terminal Fee
5. Barter Agreement/ Exchange Deal
- e.g. change advertisements for airline tickets

1. Hilot
- Filipino ancient art of healing
- Filipino signature massage
2. 3600php/pax
-Van+Guide = (8800+2000)/4= 2700
- Entrance Fee= 300
20% markup = 600
3. 1700php
4.
- Airfare + vat + surcharge

- Hill120

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Love Languages

Love Language
1. Words of Affirmation
- saying "I Love You"
2. Quality Time
- undivided attention
3. Receiving Gifts
- It's the thought that counts.
4. Acts of Service
5. Physical Touch

- from Kris TV-

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ITTE Quiz Bee Q&A...

ITTE QB Q&A:

1. Slogan- It's more fun in the Philippines
2. Ursula Bird Sanctuary - Palawan
3. Oldest Street- Colon Street
4. South China Sea- West Philippine Sea
5. Tourism Act - R.A. 9593
6. Tourism Month - September
7. UNESCO- Unites Nations Educational, Scientific, and Cultural Organization
8. Dinagyang
9. Sto. Tomas de Villanueva: Miag-ao, Iloilo
10. PH 18:00- TOKYO 19:00

1. Toronto- YYZ
2. TIEZA- Tourism Infrastructure & Enterprise Zone Authority
3. Spelunking

1. Marine Friendly Hotel- Shangri-La Hotel
2. CRS- computerized reservation system
2. Tour Costing
3. Yield Management

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Quezon Avenue vs. Cubao Route (Southbound)

I have experimented which route should I take when I'm from the South like SM MOA or Megamall, or any route that is a Southbound for MRT.

MALL
1. Q. Avenue
There's a small mall if you want to buy something but do not want to roam so much.
2. Cubao
Various malls in the area. You might get tired if you want to buy something because of the large area unless you really want to roam.

WAITING TIME
1. For UP jeep
I've waited very long before I was able to ride the jeep. There's a terminal where you will fall in line.
2. Aurora Jeep
I can ride any jeep that will cross Katipunan. So it's very easy to ride.

COST OF FARE
1. Q. Ave
MRT trip- 15
To UP Jeep- 11
To Katips- 8
TOTAL: 34php

2. Cubao
MRT- 14php
Aurora Jeep- 8php
Katips- 8php
Special 3c- 20php?
TOTAL: 30-42php

PROXIMITY TO LA VISTA
1. Q. Avenue
Jeep from UP will make you use the footbridge and walk in Petron before reaching LV.
2. Ministop Katips
You can alight exactly just right after LV. It won't require you to use the footbridge.

.....

Lesson Learned:
1. Always choose Cubao Route instead of Quezon Avenue when it's still not too late.
2. Tandang Sora route is the best route when it's late.

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What is Art (Artist's Quotes)

What is Art (Artist's Quotes)
Humanities HW

The true work of art is but a shadow of the divine perfection. - Michaelangelo

Art is never chaste. It ought to be forbidden to ignorant innocents, never allowed into contact with those not sufficiently prepared. Yes, art is dangerous. Where it is chaste, it is not art. - Picasso

Art is never finished. Only abandoned. - Da Vinci

Art is the only way to run away without leaving home. - Twayla Tharp

Art is either plagiarism or revolution. - Paul Gauguin

The moment you think you understand a great work of art, it's dead for you. - Oscar Wilde

Art is too serious to be taken seriously. - Ad Reinhardt

A primary function of art is to liberate the individual from the tyranny of his culture in the environmental senseand to permit him to stand beyond it in an autonomy of perception and judgmnt. - Lionel Trilling

Art is not a study of positive reality; it is the seeking for ideal truth. - George Sand

It has been said that art is a tryst for in joy of it maker and beholder meet. - Kojiro Tomita

A man paints with his brain an not with his hands. -Michaelangelo

Art is the child of nature. Yes, her darling child, in whom we trace the features of the mother's face, her aspect and her attitude. - Henry Wadsworth Longfellow

Art is te objectification of feeling. - Suzanne Langer

Art is the most passionate orgy within man's grasp. - Jean Dubuffet

The firt mistake of art is to asume that it's serious. - Lester Bangs

-7.9.12-

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It's More Fun in the Philippines (reaction)

     In our ECO TSM class, we were asked to make a reaction paper about the new tourism slogan of the Philippines (2012). This is for our 1st Homework for Midterms. We should put it  in a single short-bond paper.


     At first, I thought that it's hard to think of what to write to complete an entire single-spaced page with a small font (11), but I didn't realize that it's very easy until I reached another page and trying to reduce some words to fit the first page. Below are the things that I wrote in my assignment. 

Reaction Paper: It’s More Fun in the Philippines

Before, they said that they will launch it before Christmas, but it was just last Friday, January 6, 2012, when the new slogan was made known to the public. Maybe it was because they carefully planned and studied the new slogan before they launched it. I first saw the new tourism slogan (It’s more fun in the Philippines) in my professor’s Facebook wall as he posted it as a status. I only thought that it was his perspective of the Philippines. Then, I searched in the Internet about the new tourism campaign because it was said in our class that the new campaign will be released that day (January 6). I realized that the new tourism campaign of Philippines is my professor’s status post. My first impression after knowing it through the Internet was it was not what I expected, too long, and WOW Philippines is still better. I expected that it will be a two-word or phrase-like branding such as Thailand’s “Amazing Thailand”, India’s “Incredible India”, Malaysia’s “Truly Asia”, and Singapore’s “Your Singapore”. Also, because it was too long, I thought that it was not catchy.  

     While typing “It’s more fun in the Philippines” in Google’s search bar, there is an option of selecting “It’s more fun in Switzerland”. That same night I watched the news. I heard about the issue that it was copied from Switzerland. I realized why I saw it in Google’s search bar. Jimenez said that they did not plagiarize. It was coincidental and that they differ in the strategy. Also, he said that the Philippines has the right to own this slogan because it is really more fun in the Philippines. In the news also, they reported some explanations and reviews about the new logo, slogan, and strategy.  

  

     Regarding the logo of a banig with the map of the Philippines inscribed, they said that it is on purpose. It is to symbolize the tightly-knitted culture of the Filipino people. Maybe their logo did not show any fun in it, but when you analyze it more, you will realize that it is the people (Filipinos) and our culture that make it more fun. I think it is okay. It’s not very catchy, but I liked it. 

     Regarding the slogan, it was pointed out that the Filipino’s hospitality is one of the primary reasons why it’s more fun. The people are the primary attraction of our country. I personally think at first that WOW Philippines is better, but in the news, they said that it was the longest campaign in the Philippines, yet it was not able to invite more tourists in our country. That is why we need a new branding.  I first thought that they should make it as “Fun Philippines”, but I liked it after all the research I made especially their online/domestic slogan (”# 1 for Fun Philippines”). 

     Regarding the strategy, I think it’s really effective. This is the part where they really excelled.  They used social marketing to disseminate this new branding. It made a buzz on the same day that it was unveiled. This slogan is not yet launched officially, but it was talked about by many people making them aware of the new campaign which is this campaign’s primary goal. I also think that sometimes negative comments can also make good results. The more they talk about it, the more it gets publicized. Even if they receive negative comments, if they can answer it carefully, make the right explanations, and battle through good comments, it will overcome the negative comments.  

    There were also some photos about Philippines being more fun, like commuting, change of address, planking, jump shots, flying, and more. I find it very nice, and it is one of the reasons why I think their strategy is very effective. This campaign has built an interaction with the people. It can showcase all the best in the Philippines through their simple pictures.

 

    In Lim’s release of “Pilipinas Kay Ganda”, he set three criteria in choosing the slogan: relevant, distinctive, and believable.  I think that his criteria match “It’s more fun in the Philippines. At the end of the day, I liked the whole concept of the new slogan. It is a lot way better than “Pilipinas Kay Ganda”, and I think it can surpass “WOW Philippines”. This makes me say, “It’s more fun in the Philippines.”

-1/15/12-